Bournemouth’s businesses could be quickly escalating their presence across the city by using high traffic volumes to their advantage. Newly released figures from Sat Nav manufacturer TomTom show that it’s the UK’s third-worst city for congestion, with rush hour journeys taking an average of 37% longer compared with free-flowing conditions.
It’s not good news for drivers, but it offers an undeniable opportunity for businesses who want to reach them. British motorists spend an average of 132 hours stuck in traffic, working out at 5 ½ days over the course of a year.
Raised banner and outdoor advertising effectively targets this captive audience as it provides a welcome and interesting visual, also offering repeated daily exposure to commuters, meaning advertising messages are more likely to be remembered. And statistics show that raised advertising has over twice the recall rate than when the same ad is placed at ground level.
Lamppost banner ads on all the main streets and roads of Bournemouth are heavily viewed by road users, never more so than when they’re stuck in traffic jams and looking around for something to inspire them.
Promotional banners are located near to all the key tourist attractions, railway station, college and beach, and they give local enterprises the chance to increase awareness of any upcoming events, special offers or their location. And with the peak tourist season coming up there’s even more scope for people who want to easily target this desirable audience.
If you’d like to advertise your business on Bournemouth’s busy streets, get in touch on 01422 322255 or email email@example.com