CP Media is delighted to announce its recent success in securing the contract with Midlothian Council. This brand new roundabout sponsorship initiative encompasses 30 roundabouts, offering exciting new sponsorship opportunities to local businesses. High-quality sign hardware is currently being installed, and sponsorship of the sites will help to promote both local businesses and support essential maintenance and rejuvenation efforts across the region. This attractive portfolio of sites includes some key roads passing through the area and compliments the successful roundabout sponsorship scheme implemented by CP Media for nearby Edinburgh Council just a few years ago. The scheme will provide a visually attractive and consistent look and feel, providing local businesses with the opportunity to raise awareness of their services on routes with high traffic flow and a wide audience base, whilst raising much-needed revenue for the Council to help sustain their core services to the local community.

“We are excited to start work on the roundabout sponsorship scheme in Midlothian as we continue to grow our presence in Scotland, following on from the successful launch of the Edinburgh Council scheme a few years ago. We have worked in areas such as Dundee for over ten years and we also manage advertising in all the HIAL airports and on Calmac ferries.” (Mike Brennan, CEO)