CP Media is proud to announce its latest partnership with Leicestershire County Council, marking another step forward in the company’s mission to help local authorities unlock the full potential of their outdoor advertising assets. This provides businesses across the county with exclusive access to a refreshed and expanded roundabout sponsorship programme, which is in the process of being transitioned from previous supplier - Keegan Ford.

Under this initiative, 40 new high-profile roundabout sites have now been released across the region, covering Leicester city centre and key surrounding towns including Market Harborough, Loughborough, and Hinckley. These prime locations offer businesses a powerful platform to increase visibility and engagement in some of the busiest areas in Leicestershire. More sites are expected to become available in June.

Collectively, the full portfolio of sites generates over 13 million views every month, ensuring constant and unparalleled exposure to residents, daily commuters, and the wider working population. The large, bold signs provide an ideal space for impactful sales messages, recruitment campaigns, or any brand communication businesses want to get noticed.

“We’re absolutely delighted to partner with Leicestershire County Council on this exciting new roundabout sponsorship initiative,” said Mike Brennan, CEO of CP Media. “This project represents a fantastic opportunity for businesses to connect with communities across Leicestershire while also supporting the Council’s efforts to generate sustainable revenue for essential local services.”

With a proven track record of working with over 80 councils nationwide, CP Media continues to lead the way in delivering high-quality, locally focused advertising solutions that benefit both local businesses and the public sector.