As the job market continues to evolve and competition for top talent increases, companies are constantly searching for new and innovative ways to attract the best candidates. One strategy that can be highly effective in reaching both passive and active job seekers is incorporating Bus Advertising into your recruitment plan.
According to a report from a census bureau, the average one-way commute increased to 27.6 minutes in 2019. This significant amount of time spent on the road presents a valuable opportunity for companies to reach potential job candidates through Bus ads. By utilizing billboards, transit ads, and other forms of outdoor advertising, companies can promote their job openings and direct candidates to their career page.
In addition to reaching a large audience of commuters, Bus advertising can also be a cost-effective way to create a strong employer brand. By integrating social sharing and creative design into your Bus campaign, you can increase the reach and impact of your recruiting message without a large financial investment.
A study by OAAA and Nielsen found that Bus campaigns are highly effective in driving online engagement and mobile search. When a person sees an outdoor ad that catches their attention, they are likely to turn to their mobile device to find out more information. This highlights the importance of timing your Bus advertising to reach people when they are most likely to be online, such as during their commute.
Bus campaigns can also be made viral by encouraging social sharing and engagement. By incorporating QR codes or social media sharing options into your ads, you can make it easy for candidates to share your message with their networks and increase the reach of your recruiting efforts.
Incorporating Bus advertising into your recruitment strategy can also help you reach a digitally-savvy audience. With more and more job seekers using their mobile devices to search for and apply to jobs, Bus advertising can help you to engage with potential candidates at the crucial moment when they are actively considering new job opportunities.
Overall, Bus advertising can be a valuable complement to your recruitment strategy by reaching a large audience of commuters, building a strong employer brand, and driving online engagement and mobile search. By incorporating creative design and social sharing into your Bus campaign, you can increase the reach and impact of your recruiting efforts without a large financial investment.