Liverpool John Lennon Airport has appointed regional airport advertising firm Eye Airports to sell both traditional and digital assets.
Harrogate based Eye Airports is a market leader in UK regional airport advertising and has the advertising and promotional rights for 20 UK regional airports, including Liverpool, Newcastle, Bristol, Exeter, Inverness, Derry, Humberside, Newquay and the Scottish Highlands and Islands.
The contract with Liverpool John Lennon Airport is projected to generate more than £2.5m in advertising and sponsorship revenues and expected to attract both world renowned brands and market leading regional companies specifically wanting to connect with the millions of passengers that use the airport annually.
Rachel Davies, Managing Director of Eye Airports, said: “We are delighted to have secured such a landmark contract with Liverpool Airport, one of the UK’s leading regional international travel hubs.
“As travel restrictions ease and passengers begin to return to the airport, we are excited about the audiences this world-class airport will deliver to our advertising partners throughout the UK and internationally.”
John Irving, CEO at Liverpool John Lennon Airport, added: “As we begin our recovery from the impact of the pandemic, as the region’s Faster Easier Friendlier airport we will hopefully see passenger numbers return quickly due to the mix of airlines operating from here, combined with the routes and markets they serve.
“We are therefore excited to announce this new collaboration with Eye Airports, the regional Airport Advertising Specialists who are a company with a proven track record in delivering successful airport advertising schemes.
“As we embark on this new partnership, we are certain the advertising programme will boost the appeal of our airport to advertisers, increase ad’ revenue and modernise the digital and physical infrastructure at our facilities.”