Over £500 million is brought into Bournemouth’s economy by visitors every year, with a significant percentage of that coming from affluent London and Home County day-trippers. With Easter and the start of the tourist season upon us, now is the time to be promoting your business.

Lamppost banner advertising offers one of the most targeted and effective ways of tapping into the tourist market over the peak season. The bustling centres of Bournemouth or Southampton can be your second shop window, escalating your local presence on a large scale.

It’s not difficult to see why they’re both such a magnet for visitors. Bournemouth offers a jam-packed array of entertainment, festivals and events throughout the year, attracting over 12 million locals and tourists annually. As well as the holidaymakers and festivalgoers, this lively seaside resort attracts young and old - from foodies dining on the international cuisine to extended families enjoying the attractions and Blue Flag beaches. And almost two thirds of visitors to Bournemouth, (64%), revealed they had shopped in the town centre on their trip.

Further along the coast, Southampton, also known as the ‘Cruise Capital of Europe’, welcomes over 4 million visitors a year. An influx of 1.5 million cruising enthusiasts arrive in Southampton across over 400 ships docking there each year. It’s even the South of England’s greenest city, with parks, galleries, theatres and museums all on offer.

If these sound like the sort of audiences you’d like your business to be seen by, both town and city centre locations are available for advertising, helping direct locals and tourists to your business. For those situated outside the town and city centres, such significant exposure in the busy high streets ensures your business location doesn’t have to limit your potential audience.

Campaign durations are subject to individual requirements, and we’re here to help decide what the best options are for your business. If you want it to run over the summer months or throughout the year, there’s options available to suit whatever your business wants to achieve.

For more information or to ensure you can select your chosen location, please get in touch with Sponsorship Director Kat Loaker on 07398 764210 or email

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