Outdoor advertising is an extremely cost effective method of advertising. Statistics show that 88% of people see an outdoor advert thirty minutes prior to purchase. Jamie Burke, owner of Global Flooring, says his business ran a successful roundabout advertising campaign through CP Media and it was second in success only to word of mouth.
“’It subconsciously puts your brand into people’s minds. It’s the most effective form of local advertising we have done. As we ask every customer where they have heard about us, other than recommendations this is the best way to target our market.”
Because of the locality of this opportunity it would best suit a business looking to attract attention from a Stockton based audience. Several local businesses have previously taken advantage of the opportunity.
This advertising is available in prime locations across Stockton, in the city centre and on the main arterial roads in the city.
Advertisers will benefit from an increase in trust from local people due to association with Stockton County Council and will be investing back into the local community.