The new and improved sponsorship opportunities will provide local businesses with the potential to connect with millions of car drivers across North Yorkshire’s busy road network each year. Using the high impact advertising signs, sponsors can advertise their business and message to motorists approaching sponsored roundabouts.
Based on official government data on North Yorkshire’s road traffic flows we anticipate that approx. 95% of the region’s drivers will be regularly exposed to at least one of the advertising signs, a significantly higher percentage than other forms of local outdoor advertising.
Mike Brennan, Managing Director, CP Media commented:
"Location-based marketing offers a direct way of engaging with customers in high traffic areas, such as on main roads and busy town centres. Businesses will benefit from having direct and continuous exposure to their potential customers across the North Yorkshire region."
CP Media also confirms it will shortly announce further details of lamppost banner advertising campaigns available across North Yorkshire and the UK.