Following the recent appointment CP Media will soon be installing new sponsorship sites on prime location roundabouts across the region, whilst also upgrading many of the older sponsorship signage across the borough.
The new and improved sponsorship opportunities will provide local businesses with the potential to connect with millions of car drivers across Stockton-on-Tees’ busy road network each year. Using the high impact advertising signs, sponsors can advertise their business and message to motorists approaching sponsored roundabouts.
Based on official government data on Stockton-on-Tees road traffic flows we anticipate that approx. 95% of the region’s drivers will be regularly exposed to at least one of the advertising signs, a significantly higher percentage than other forms of local outdoor advertising.
Mike Brennan, Managing Director, CP Media commented:
"Location-based marketing offers a direct way of engaging with customers in high traffic areas, such as on main roads and busy town centres. Businesses will benefit from having direct and continuous exposure to their potential customers across the Stockton-on-Tees area."