Launching in the next few weeks, Northamptonshire County Council's new roundabout sponsorship scheme is to be managed exclusively by CP Media.

The new initiative will help to support the local economy, providing businesses with valuable exposure across the county, while also generating additional revenue for the Council. The extra revenue will go towards maintaining much-needed core services.

The scheme will encompass sites across all the major towns and road networks, such as Northampton, Corby, Daventry, Kettering, Wellingborough and the surrounding areas, with the potential to widen the scope of the scheme in the new year.