Sponsor Every Banner Surrounding Wembley Stadium!

One brand has the chance to dominate the streets of Wembley during the highly anticipated ‘Euro 2020’ tournament.

One of Only 12 Host Cities

Over 600,000 football fans will be welcomed to Wembley Stadium over the course of the month-long competition, with all the eyes of Europe upon it at what will be the biggest ever UEFA European Championship in its history.  Celebrating 60 years of the tournament, it will be played as a ‘EURO for Europe’ in the summer across the continent, co-hosted by 12 nations for the first ever time. 

London will be buzzing with excitement; it promises to be more than a month of just football.  There’ll be something for everyone, with fan festivals planned, inspiring music and original promotional campaigns, which will all create that inimitable festive atmosphere.  And the sponsor will also benefit from being part of London’s proud history hosting some of the world’s greatest sporting events.

Big Presence at Every Match

One sponsor can enjoy unrivalled coverage at all 7 of the Euro 2020 matches hosted at the iconic stadium, including the group stages, both semi-finals and the main showpiece itself - the Euro 2020 final on the 12^th July.

This unique media package provides exclusive use of 300 elevated and illuminated banners surrounding the stadium, giving 360° complete coverage.  The sponsor will reach 100% of matchday visitors, as the 2-metre tall banners will be situated in 42 key advertising locations, – including every stadium entrance and exit – unmissable by the large crowds congregated on the surrounding streets in the build up to and after the games.

Euro 2020 Banner Advertising Package

• 300 x 2-metre tall, elevated and illuminated banners 
• Unrivalled brand presence at the iconic host stadium
• Full 360-degree media coverage of stadium
• 100% reach 600,000 matchday visitors
• 42 Key advertising locations, including every stadium exit and entrance
• 90,000 matchday fans = 150,000 ad impacts per game

 Bidders are requested to provide expressions of interest no later than 12:00GMT on 21st June 2019, with offers across all markets to be submitted no later than the 28^th June.