How can you be confident that everybody in your catchment area is aware of your open days? If you want to stay one step ahead in an increasingly competitive market and improve attendance to your open days, it’s essential to ensure that your marketing strategy includes some targeted local advertising.
Many nurseries, schools, colleges and universities use out-of-home advertising (OOH) specifically to promote:
It’s a proactive way to distinguish yourself from local competition, and research proves that students are 34% more likely to pay more attention to outdoor media than other advertising platforms (TGI).
Local roundabout or banner sponsorship helps to build trust and reputation, and improves public perception within your catchment area. Through proximity-based advertising, your school’s messages will be speaking to all the prospective parents and students in your catchment area - prompting them to take action.
Reach the heart of the community by advertising in town centres, surrounding villages, or in locations where there is a high percentage of young people, such as shopping centres or parks. Location is key in achieving success from your outdoor campaign, whether that to your school means that you’ve engaged with every parent at the local supermarket, or targeted your feeder and competitor schools with pinpoint precision.
And as you can change your promotional message as often as required, it offers the flexibility to keep information fresh and relevant all year round.
Inspire your local community with what you can offer and what sets you apart from your competition, such as your unique courses, or impressive Ofsted results. There isn’t another media type which can repeatedly target your audience with such geographic accuracy.
An Outsmart survey showed that two thirds of adults go on to search the web as a direct result of seeing outdoor ads – offering another opportunity for you to engage your audience online with an informative website and create more new enquiries.
Hylton Red House Nursery School (pictured) is the latest to join other successful sponsors in Sunderland, with Headteacher Catherine Barnett using the initiative to raise both intake numbers and put them on the map, not just for her own schools but her Partners in Pedagogy as well. Catherine commented:
“Roundabout advertising is an exciting way to let our local community know we are here. We are looking forward to seeing the Sunderland Nursery Schools represented in such a way, and have no doubt it will help raise our profile across the city.”
We have helped all types of school to increase their enquiries and intake numbers across the UK by targeting their audience with the right message, in the right location.
Use our locations page to find all the opportunities near you which could be driving your audience directly to your school https://www.communitypartners.co.uk/locations/
Get in touch on 01422 322255 or email us at info@cpmedia.co.uk
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