Taylor Swift

Get ready for an extraordinary marketing opportunity next June and August!

Taylor Swift's 'Eras' Tour is coming to the UK and Europe, and it's making a stop at the iconic Wembley Stadium. With six sold-out concerts and an anticipated 400,000 ‘Swifties’ in attendance, this tour promises more than just great music.

Credit: Paolo Villanueva

We're proud to announce that we've secured exclusive rights to over 150 two-meter tall street lighting column banners for commercial media. These banners will provide complete 360-degree stadium coverage during each of Taylor Swift's Wembley concerts. The featured brand will also have the potential to set up sampling and promotional teams, reaching the significant flow of concertgoers heading in.

The 'Eras' Tour isn't your average tour; it's on track to be the highest-grossing tour in music history. This presents a one-of-a-kind chance for brands to connect with the massive 'Swiftie' fan base – Taylor Swift's dedicated followers – before, during, and after each Wembley concert.

Taylor Swift's fans spend a whopping $93 million per show on tickets, merchandise, food, outfits, travel, and accommodations. In the UK, this is estimated to contribute a remarkable £459 million economic boost for the six Wembley dates, even when excluding ticket sales. You can read more about the economic benefits at https://www.washingtonpost.com/business/2023/10/13/taylor-swift-eras-tour-money-jobs/.

If you’re wondering how your brand (or client) can benefit from this unique opportunity, or you have some initial questions, email Mark Bouzida, our Creative Director, at markbouzida@cpmedia.co.uk, or call on 01422 322255.

So, whether you're a devoted Taylor Swift fan or a brand eager to make an impact in front of 400,000 enthusiastic concert attendees, this tour is the way to do it.

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