Three advantages of roundabout advertising over radio advertising for small businesses in Gateshead » CP Media

Are you a small business owner that uses radio advertising in Gateshead?


If so, here are three reasons why roundabout advertising may be more beneficial to you:

No competition or high competition

Radio commercial breaks contain lots of competing adverts. This means you risk your advert being missed. However, a sponsored roundabout will only feature your adverts. This means you are not competing for your audience’s attention.

Sustainable audience or declining audience

The number of commercial radio stations has increased in recent years, meaning there are fewer people to listen to each station. This means your radio advert can be significantly less effective if your audience chooses to listen to other radio stations. However, roundabout adverts can’t be switched off or turned over, so your advert can get seen by 100% of the passing traffic.

Prominent adverts or unnoticed advert


Radio listeners avoid advert breaks by swapping between stations. This means your audience may change station before hearing your advert. Roundabout adverts can’t be switched off. This means people can see your advert each time they pass it.

Roundabout advertising can offer your business zero competition, an increasing audience and prominent exposure. This means roundabout advertising in Gateshead will be a more effective way to promote your business than radio advertising.

Want to know more about roundabout advertising? 


Read more about how roundabout advertising could benefit your business.

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