If so, here are three reasons why roundabout advertising may be more beneficial to you:
No competition or high competition
Radio commercial breaks contain lots of competing adverts. This means you risk your advert being missed due to competing adverts. However, a sponsored roundabout will only feature your adverts. This means you are not competing for your audience’s attention.
Sustainable audience or declining audience
The number of commercial radio stations has increased in recent years, meaning there are fewer people to listen to each station. This means your radio advert can be significantly less effective if your audience chooses to listen to other radio stations. However, roundabout adverts can’t be switched off or turned over, so your advert can get seen by 100% of the passing traffic.
Prominent adverts or unnoticed advert
Radio listeners avoid advert breaks by swapping between stations. This means your audience may change station before hearing your advert. Roundabout adverts can’t be switched off. This means people can see your advert each time they pass it.
Roundabout advertising can offer your business zero competition, an increasing audience and prominent exposure. This means roundabout advertising will be a more effective way to promote your business than radio advertising.