Standing out from competition in such a crowded industry can prove to be a huge challenge for recruitment agencies. Our advice would be for all agencies to sit up and take note of Kinetic Recruitment’s latest marketing strategy. Already a big name in the sector, Kinetic will be the place people think of when they next search for their new job or employee. But why?
Kinetic are now targeting travellers on their daily commute when they might be feeling despondent about work, sat bored on the bus or waiting in traffic, as they’re now the proud sponsor of the Hoylandswaine roundabout in Barnsley. With four impressive signs featuring two different designs to appeal to both recruiters and potential candidates, the unconscious influence created by roadside advertising is second to none. Public transport users, taxis, cars and even runners and cyclists are all reached in equal measure - people who are both employers and employees. With 35 years of experience and a network of regionally based offices, Kinetic provide HR & Recruitment services to the UK and worldwide manufacturing, engineering, technical & construction markets.
Close to 3 million people will pass by their advertising boards every year, with repeated exposure ensuring the Kinetic brand is at the forefront of everybody’s mind when they’re next looking for their next position or for a new employee. It’s one of the simplest yet most effective ways of grabbing people’s attention, as data suggests that out of home advertising is estimated to reach around 98% of the UK population every week, 26% of whom then go on to visit the company’s website in direct response to viewing it.
So for any recruitment agency that wants to be the first name that springs to mind, outdoor advertising is the way to go.
We cover many areas from as far north as Dundee and Perth down to Southampton and Portsmouth, so for all the opportunities available in your area, please give us a call on 01422 322255 or email firstname.lastname@example.org.