The lighter and longer spring days have arrived. It’s that fresh and exciting time of year when consumers are emerging from their winter hibernation and returning to the outdoors and tackling new projects - the perfect opportunity to breathe new life into your marketing plan and engage audiences with your eye-catching out of home advertising.
Where else could be more relevant to promote your business at this time of year, but outdoors?
You Could Be Using the Seasons to your Advantage…
Traditionally seen as the high season for housing, spring offers considerable advertising opportunities for estate and lettings agents.
This March saw the highest monthly price rise on record after suffering a two-year slump, with the average house price in Britain jumping by 5.9% - bringing a welcome glimmer of hope to the property market.
It’s a time to make sure that your agency is the one in direct view of those who are actively looking to buy, sell, let or rent, before any of your competitors get there first.
The gardeners amongst us are heading outside. Planting & sowing, laying new decking or just tidying up those forgotten areas that are looking a little worse for wear after a stormy winter.
Spring is an opportune time to promote your special offers, coffee shop, garden furniture or even your pets and aquatics department.
And as certain outdoor media platforms – such as lamppost banners, roundabouts or digital screens – allow advertisers to change the message and design as needed to remain seasonally relevant, it’s a perfect fit for the horticultural industry.
With winter behind us, many are venturing on staycations, city breaks, booking summer holidays and cruises, or heading off on a camping weekend now that the temperatures are slowly rising to double figures again.
Travel agents can use out of home to raise awareness of their holiday offers and exchange rates, and drive web search more than would be achieved from TV, press or radio (Outsmart).
Raised banners would be an effective choice for those in the leisure or tourism industry with events and offers to promote, as passers-by look for inspiration on local activities and leisure destinations.
Kitchen and bathroom makeovers, decorating and spring cleaning are usually high on the to-do list that many DIYers intend to tackle during the upcoming Easter and bank holidays.
Focusing on themed promotions and limited time offers could increase footfall for retailers in this sector, and even direct consumers directly to their premises.
CP Media provide audiences across the UK, and are happy to offer you advice on the campaign that will be most effective at getting the results you need.
Give us a call today to see how we could help you achieve your spring ambitions on 01422 322255, drop us a line at firstname.lastname@example.org or visit https://www.communitypartners.co.uk/advertisers/ for more information.