The Objective

To integrate the Duncan Yeardley brand with the local community and become the most trusted and reputable estate agent in Bracknell.

The Strategy

To differentiate Duncan Yeardley from all other estate agencies in the area by engaging local house buyers and sellers with short and informative messages that showcase what Duncan Yeardley can offer that sets them apart from their competitors.

The Result:

Advertising on council-owned sites in partnership with Bracknell Forest Council effectively developed a position of trust within the local community - particularly important in such a highly competitive market.

"We believe that advertising on the roundabouts in our local area is a great way of increasing our brand awareness."

Nick Thring Director
Duncan Yeardley

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