Without a revenue generation scheme in place in 2013, Durham County Council required a partner with years of industry experience to advise them how to unlock the untapped potential of their assets.
We could see that covering an entire county offered the Council a huge opportunity to generate a considerable new stream of income. After carrying out an initial survey and evaluation, we provided Durham County Council with a forecast of expected sales and the timelines of the new scheme.
We successfully implemented a brand-new sponsorship scheme, and ever since have maintained a consistently high sales record which ensures the continued success of the scheme.
"We have worked with CP Media since 2013 and renewed their contract via ESPO in 2017. We didn’t have a sponsorship scheme previously but within a few months they had sold a large number of sites, and have since consistently delivered high revenue returns to the Council. They are very responsive to any issues that arise and we are hoping to work with them in the future to develop our asset sponsorship portfolio."
Andrew Blanckley Senior Engineer
Highway Assets, Durham County Council