The Objective

To increase enquiries into the business and raise awareness of Geol Consultants Limited and their services throughout the local area. 

The Strategy

Selecting a prime site in the key target area of Gateshead would ensure the greatest exposure and greatest chance of success, with the possibility of taking another site in a new location once results have been reviewed from the initial site to further spread knowledge of the Geol name. 

The Result:

“We’d been looking into new ways of marketing the business and decided to try something entirely new to Geol.

We found out about an opportunity to sponsor a roundabout in a great location on Derwenthaugh Road in Gateshead early last year and were interested to see what effect it would have on the level of enquiries into the business. Over the last 12 months the advertising signs have generated a significant increase in enquiries, including from our ideal target market – building developers.

We’ve been so pleased with the results that we have also just taken another site in Pity Me in Durham.

Roundabout advertising is ideal for anybody wanting to promote their business in a large forum and I’d recommend it to other businesses who want to reach their target market on a mass scale, securing more enquiries and local knowledge about their business as a result.”

Terry McMenam Director
Geol Consultants Limited

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