To boost local knowledge and improve footfall to the store in response to a newly opened competitor in the area.
Advertising on a strategic roundabout ensured that B&Q blocked an opportunity for its competitor to advertise its products and location.
"We chose to use roundabout advertising in order to drive footfall in our Newbury store in response to a new competitor that opened nearby. This meant that we were able to effectively prevent them from using an advertising opportunity and equally boost our presence in the local area. We want the advertising to act as a reminder and trigger for our customers to come into store and get their DIY products."
Josh Wilson Local & Regional Brand Manager