The Objective

To boost local knowledge and improve footfall to the store in response to a newly opened competitor in the area.

The Strategy

Advertising on a strategic roundabout ensured that B&Q blocked an opportunity for its competitor to advertise its products and location.

The Result:

"We chose to use roundabout advertising in order to drive footfall in our Newbury store in response to a new competitor that opened nearby. This meant that we were able to effectively prevent them from using an advertising opportunity and equally boost our presence in the local area.  We want the advertising to act as a reminder and trigger for our customers to come into store and get their DIY products."

Josh Wilson Local & Regional Brand Manager

CP Media Inspiring everywhere

Why partner with us?

Read More

Media sales enquiries

Call now on 01422 322255 or

contact us

Case Studies

Working in partnership with our client, councils
and asset partners

View all case studies

CP Media

Group of companies

Eye Airports logo
Lamppost Banners logo
CP Media Health logo
Be Original logo
CP Active logo
C P Media Inspiring Everywhere

Head Office

01422 322255

Community Partners Limited
Head Office - Halifax

CP Media House
7 Harrison Road
West Yorkshire



© Community Partners Limited

Registered in England & Wales. Company Registration: 07462517.

Registered Address: 7 Harrison Road, Halifax, West Yorkshire (tel: 01422 322255)

Site by: Ina4 Media Ltd Ina4