We implemented a brand new sponsorship initiative for the Council, marketing the new welcome sign package and achieving success on the first day of its release to Staffordshire's organisations.
The sponsorship income generated helps to maintain essential services across the county.
“We didn’t have a sponsorship scheme in place previously and were keen to find out how we could be making more use of our assets.
We’ve worked closely together with our new partner, CP Media, to develop a scheme which would benefit both the Council and its residents by generating revenue to be used to maintain vital services and update some of the old civic boundary signage. The newly released ‘Welcome to Staffordshire’ sponsorship package created a hugely positive response and high levels of interest, and it was immediately reserved in its entirety by Staffordshire University.
We’re delighted that the University now has a presence across the county, and look forward to exploring further asset sponsorship with CP Media to provide more opportunities in the future.”
Cristian Marcucci Head of Communications
Staffordshire County Council