Southampton City Council Case Study

Our valued partnership with Southampton City Council began in 2008, and their roundabout sponsorship initiative has advanced during that time to incorporate several other previously underused types of assets.

We regularly review the scheme to ensure that all the possible avenues of revenue generation are being explored, and work closely with the Council to re-evaluate any change in circumstances.


"We have worked with CP Media for over ten years and started off with a roundabout sponsorship scheme. Since then we have worked in partnership with CP Media to develop other asset types, including lamppost banners, boundary signs and landscape signs. CP Media have always provided a professional service and generated high levels of revenue for the Council, as well as managing all elements of the scheme. As a result, we were happy to amalgamate several site types (previously with other suppliers) into a new, ten-year contract in 2017 and continue to benefit from our close working relationship."

Richard Pearson Commercial Communications Manager
Southampton City Council

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