The Objective

To position Good Life Homes as the number one agency in Sunderland.

The Strategy

To increase awareness and repeat exposure to the Good Life brand using strategic roundabout sites across Sunderland. To regularly review results achieved from the initial 4 sites and take on a further 3 roundabouts once success has been proven. 

The Result:

“As part or our overall marketing strategy we decided to increase our core messages using a focussed roundabout campaign, organised professionally by George at CP Media.

A roundabout campaign gives us the opportunity to provide a daily reinforcement to regular commuters and a huge reach to our Sunderland estate agency market. We've found the improved awareness to be excellent and we've increased our campaign adding 3 more key roundabouts for 2022."


Dean Harding Managing Director & Senior Valuer
Good Life Homes North East

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