The Objective

To help establish the business park and communicate where it is and what it does, thereby raising its profile in the local community and increasing enquiries as a result.

The Strategy

To position the new signage on one of the busiest roads in the area, ensuring the greatest possible exposure to the highest possible traffic volumes all year round. 

The Result:

"The roundabout advertising is a day-by-day reminder to local people as to what our business is, and where it is located. A high volume of traffic through the roundabout means we have a high number of potential customers reached all within our catchment area.  The signs improved brand awareness, and awareness of the new purpose of that “old school” –, many local residents and businesses were under the impression that the school had simply shut down and were unaware that it is now acting as a business park and open for business with many vacancies."

Michael McVickers Manager
Prospect Business Park

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